technology
An array of unobtrusive, monochromatic posters is arranged along a segment of a passageway. Adjacent to the individual posters a distance sensor is watching when a pedestrian passes by the poster. The sensor is connected to a tele-objective camera flash and triggers it, casting the person’s shadow momentarily on the poster (
image). The poster's graphics being printed with fluorescent ink, captures the shadows making them an integrated element of the poster that gradually fade away.
The technological vehicle is hardly anything new. Known from numerous science museums around the world, as well as different creative uses, such as Random-International's and artist group RGB's performances, using fluorescent ink with flashlight to cast shadows create very immediate and playful interaction situation.
Our approach was to use this simple technological principle together with traditional poster design, where static graphics are augmented with the viewer's own silhouette to narrate a micro-story as much as to create a playful situation.
